Walking the model homes is a substantial part of the new home buying process. The model is the first impression most buyers get of their builder. And sometimes...it's the only impression they get of their builder prior to stepping into their new home. Unless they are a second time home buyer, or know a current resident the community's models are the one and only opportunity to get a feel for the floor plans and available options they otherwise only see on paper.
Most people don't have the necessary talent required to mentally translate two dimensional drawings into three dimensional structures. This is where the model home steps into the picture. They provide the builder with the perfect sales tool. They provide the buyer with the singular opportunity to experience rather than hear about the builder's construction and design philosophies. And they offer a great foundation of finished homes for new residential communities to build upon.
Good new home sales offices are equipped with piles of paper, stacks of handouts, lists of prospective buyers, computers, the Internet, beautiful displays, murals of the finished new home community, gorgeous decorations, maps, ridiculous amounts of information about the surrounding area, and more. But all this is absolutely left in shadow by the presence of the model home next door. Some of the very best new home sales people I've ever seen in action skipped all the hoopla and directed drop-ins directly through the door on the way to the model; offering an introduction on the way in the front door. Good models sell homes.
Buyers looking for a new home often have many different choices when it comes to a new home builder; especially in areas affected heavily by the residential building explosion that reached its peak in recent years. The many options can be overwhelming and the indecision sometimes lurks long enough to morph into a lack of decision that inhibits that process for both the buyer and the builder. Nobody gets what they want because the buyer can't be sure exactly what they want; and nobody can give it to him until he does! The model home alleviates the probability that the buyer won't have the imagination it takes to differentiate between the many builders and their different styles and strengths.
Tartesso has become the place to go for new home buyers in the Phoenix, AZ area. Not because every resident wants to move to Buckeye, Arizona. But because the careful planning that went into this particular master planned community included a very premeditated selection of seven of the area's most prominent new home builders and the layout of the community that allows new home buyers to easily access models across builder lines. This particular new home community offers more than the opportunity to see what a builder has to offer. It offers the chance to see what seven builders have to offer; to compare the various aspects of design and function provided by the different builders with little to no time in between to allow our forgetful minds to wander.
People are drawn to the community for the convenience and once they arrive they are awed by the beauty of the models. Close proximity of the competition has inspired these builders to pull out all the stops. They've got some of the most gorgeous models in the Valley available for buyers' viewing pleasure...I mean convenience! Jonathan Baer handles all the Sales & Marketing for Montalbano Homes and views Tartesso as, "A great opportunity to use our favorite selling tool, the model, to our advantage. When new home buyers have access to model homes they will more easily identify the aspects of the home that will work for them and those that won't. And they recognize high quality construction that just can't be described in writing."
If you are a resident of an area that experienced heavy residential construction during the recent housing explosion you'll particularly appreciate this next point. Model homes are a needed finished product for many who would have no chance of employing the imagination necessary to envision a completely theoretical new home community where they see a dirt lot. It is much easier to purchase a product when you are able to see an example of the finished product and the beginnings of the community in which it will exist. You can talk about the gorgeous landscaping until your throat is dry, but the mature landscaping surrounding the model is going to do more to convince and show the buyer just what they'll be getting than anything you can say.
Tartesso will continue to offer a great standard for the industry as area buyers access its availability in Buckeye to get the information they need about the area's builders. Models continue to be a standard method of understanding new home options and Tartesso continues to be a standard for models in the industry!
About the Author:
Preston R. John is the C.E.O. of Larry John Wright Builder Advertising and Associate Broker of Larry John Wright Real Estate, Inc. To get further info visit Montalbano Homes. Montalbano Homes strives to provide new home buyers with the information they need to make the very best new home purchase. Contact Montalbano Homes for up to date information on new housing opportunities in your area.
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